Lalafo is a C2C Marketplace in 5 countries with 3,9M MAU.

1) Accelerated designers' onboarding 3x times with a Design Knowledge Base.
2) Planned and managed Objective Key Results (OKRs) for a team of 3 product designers.
3) Expedited design and development by implementing a Design System with 850+ components, adhering to the latest Figma features.

1) Increased total revenue by 7% with Loyalty System.
2) Increased monthly revenue by 33% with In-app Loyalty offers comparing to 12% without Loyalty system.
3) Uplifted card payments by 23% with Wallet Auto-refill.
4) Achieved 64-96% Payment Approval Rate after payment systems redesign and implementing instructions (AVG 4,5% increase)
5) Created payment systems CSAT and Hotjar monitoring.
6) Enhanced business user engagement by introducing Business features resulting in a 70% adoption rate among businesses.
7) Collaborated in a team of Product Owner, Head of Customer Success, Chief Commercial Officer, Product Analyst, UX Writer, Researchers.

1) Reduced the fraud rate by 15% through call verification in the registration flow.
2) Identified and established a Product-Market Fit for a charitable project at Lalafo Poland, attracting over 35,000 new users in the first year.

1) Successfully graduated 45 students across 3 enrollments.
2) Developed a methodology for planning webinars.
3) Achieved a 50% reduction in manual work through the implementation of Artificial Intelligence and a Knowledge Base.
4) Provided motivation and guidance to students during client projects, including Grape Studio, їzhakultura and UNICO.

1) I researched the market, did customer development, and created the IA for Planex. Afterward, I designed the app UI and tested it. And a landing page.
2) Planex has 21K downloads, and boasts a 4.5-star rating on the App Store from a total of 127 reviews.

1) Significantly increased Myfinance website Monthly Active Users (MAU) from 500 to 3,500 through landing page redesign and product usability updates.
2) Enhanced Peiko's brand recognition through a website redesign.
3) Designed the Bitcoin Additional application, achieving over 1,000 downloads on Google Play within a year.

In Metinvest Digital I was an intern in an innovation team working on an MVP of a Knowledge Base and other intra-services. Open case study.

1) Facilitated workshop with Microsoft Ukraine.
2) Created MPV Knowledge base & HR tool for 80,000 employees in 25+ business units.
3) Conducted 30 in-depth interviews.
4) Conducted SaaS analysis.Synthesized over 250 user stories.

School of Marketing

- Created Marketing Strategy
- In progress of studying Service, Branding, CRM and Communications.

Bachelor of Engineering - BE, Computer Science

- Focus on Business Informatics.
- Obtained a State grant to cover tuition expenses.
- Coursework focused on user research, usability testing, and human-computer interaction.

1) Created Growth model, Growth loop for Lalafo Loyalty System.
2) Ran A/B tests, created Taxonomy, Experiment tracker.

Identified and mapped out the user journey, including Acquisition, Setup, Aha moment, Activation, and Retention stages, for an audiobook app.

1) Conducted UX research for Telemetr.io.
2) Collaborated with users through gamified participative workshops.
3) Synthesized research findings using the CJM, Value Proposition Canvas, and JTBD framework.

1) Conducted qualitative and quantitative research.
2) Co-authored a research-based prototype for Ask.fm.

1) Learned HTML, CSS, JavaScript, React.
2) Built a website.